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Our Latest Posts

  • Importance of Critical Reflection in Business Contexts

    Importance of Critical Reflection in Business Contexts

    What is Critical Reflection? Critical reflection is the analytical thought-process of recalling experiences and objectively analyzing what happened in those situations. The most direct way of doing this is to ask ourselves questions of how we approached those situations, how it affected or changed us, and what we can learn from this for the future.…

  • Strategy Case Study: Analyzing the Success of KFC in China

    Strategy Case Study: Analyzing the Success of KFC in China

    KFC Globalization Strategy One of the secrets behind KFC’s global success is due to how it adapts its business to different countries and cultures while also standardizing other aspects of its operations at the same time. What this means is that the company standardizes some critical branding and operational aspects of the company, but carefully…

  • What is Multidomestic Strategy and How does it Work?

    What is Multidomestic Strategy and How does it Work?

    Multidomestic Strategy Definition Multidomestic strategy is one of the approaches taken by companies operating in different countries, in which the company customizes the products, services, marketing efforts or other aspects of the business to better suit local variables in each of those markets. Hence, a multidomestic company is one which tries to customize its business…

  • Strategy Case Study: ClassPass Business Model & Marketing Strategy

    Strategy Case Study: ClassPass Business Model & Marketing Strategy

    Analysis of the ClassPass Business Model The business model of ClassPass mainly revolves around charging a subscription fee to customers who then receive credits which can be redeemed at partnering health & fitness clubs, studios, gyms and salons. However, this is only one aspect of its business model – at the same time, the company…

  • Blocking Competitors through Multipoint Competition Strategy

    Blocking Competitors through Multipoint Competition Strategy

    Multipoint Competition Definition and Meaning Multipoint competition is any situation in which different companies compete with one another across the same regions, markets, segments, or products. Often, a situation of multipoint competition occurs when there is some overlap in the core competencies, capabilities, and resources of different companies. The main implication of multipoint competition is…