Business Concepts & Theories
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We specialize in the application of business concepts and theories to real world cases.
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Most business schools teach concepts and theories without properly explaining how to apply them practically.
We help our clients improve their understanding of various aspects of business, such as Strategy, Management, Marketing and Operations.
Our detailed case studies, strategy analysis and guides will help you better translate and implement business theory in your corporate life.
Our guides will help you develop a better understanding of academic concepts & theories on various aspects of business.
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Our Latest Posts
Importance of Critical Reflection in Business Contexts
What is Critical Reflection? Critical reflection is the analytical thought-process of recalling experiences and objectively analyzing what happened in those situations. The most direct way of doing this is to ask ourselves questions of how we approached those situations, how it affected or changed us, and what we can learn from this for the future. … Read more
Strategy Case Study: Analyzing the Success of KFC in China
KFC Globalization Strategy One of the secrets behind KFC’s global success is due to how it adapts its business to different countries and cultures while also standardizing other aspects of its operations at the same time. What this means is that the company standardizes some critical branding and operational aspects of the company, but carefully … Read more
What is Multidomestic Strategy and How does it Work?
Multidomestic Strategy Definition Multidomestic strategy is one of the approaches taken by companies operating in different countries, in which the company customizes the products, services, marketing efforts or other aspects of the business to better suit local variables in each of those markets. Hence, a multidomestic company is one which tries to customize its business … Read more
Strategy Case Study: ClassPass Business Model & Marketing Strategy
Analysis of the ClassPass Business Model The business model of ClassPass mainly revolves around charging a subscription fee to customers who then receive credits which can be redeemed at partnering health & fitness clubs, studios, gyms and salons. However, this is only one aspect of its business model – at the same time, the company … Read more
Blocking Competitors through Multipoint Competition Strategy
Multipoint Competition Definition and Meaning Multipoint competition is any situation in which different companies compete with one another across the same regions, markets, segments, or products. Often, a situation of multipoint competition occurs when there is some overlap in the core competencies, capabilities, and resources of different companies. The main implication of multipoint competition is … Read more